Tuesday, August 4, 2009

The One Thousand Dollar Button.

Apparently, there are still some Zazzle shopkeepers that do not understand the furor over what has come to be referred to as "Spazzle". For the uninitiated, Spazzle is any form of spamming the marketplace with products that are for one reason or another completely unsellable. This button is a good example.

This shop has over 30,000 items in it. Ten times the amount of products I have available across all of my shops. He is selling this button at $4.40 USD, not that anyone would ever buy it. Think of the server space that is being chewed up by shops like this all across Zazzle.
Let's crunch some numbers:
1,596,270,108 people, approximately 23% of the world population have Internet access.
Eighty-Five percent of these people also shop online. That's 1,356,829,591 people.
In May there were over 2,500,000 visitors to Zazzle.
Let's say only One percent of those people have similar surfing habits as I do and will leave the site immediately if they see something offensive, or of questionable quality. Keep in mind that most shoppers have no idea how these products are created and must be put-off when they see products like this. Is it a computer glitch? Is it a complete lack of quality control? Is it worth taking a chance that the product I wanted to order may end-up looking like that? That's 25,0000 people per month (300,000 per year, 822 per day) , that will go away and stay away from Zazzle forever. (Again, only if they shop like I do.)
Let's put that in dollar terms. If only half of those people would have bought just a single button at $2.80 USD That is $420,000.00 USD per year that no shop keeper on Zazzle will get a shot at.
So how much does a button like this really cost?
It costs you and I $1,150.68 daily.
That is one expensive button!

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